How people are using the internet keeps evolving. The following highlights from recent studies confirm that Local Search Marketing is not only here to stay, but is growing significantly.
As you read the highlights below, compare how your business is now acquiring new customers (and the cost to do so) and contrast that to the results you could achieve if your business ranked on Page 1 in the Local Search results, where local prospects are searching for the products and services you sell.
![]() |
43% of search engine users are seeking a local merchant, so they can make their desired purchase offline. 54% of search users rely on internet search results, rather than using a phone book. Source: comScore Networks |
![]() |
73% of activity online is in one way or another “related to local content” Source: Google |
![]() |
97% of Internet users in the U.S. gather shopping information online, and of those consumers 51% explicitly characterize their behavior as “Shop Online, Purchase Offline” Source: NPD Group |
![]() |
70 percent of online searchers will use local search to find offline businesses. The TMPDM-comScore study shows 86 percent of online users will be searching for a local business at some point in time. Source: Kelsey Group |
![]() |
74 percent of Internet users perform local searches. Source: Kelsey Group |
![]() |
97% of Internet users in the U.S. gather shopping information online, and of those consumers 51% explicitly characterize their behavior as “Shop Online, Purchase Offline” Source: NPD Group |
![]() |
70% of U.S. Households Now Use the Internet When Shopping Locally for Products and Services. Findings also suggest the Internet is poised to surpass newspapers as a local shopping information resource. Source: Kelsey Group and ConStat |
The message is clear, moving forward business owners have to adopt and apply Local Search Marketing strategies if they don’t want to be overwhelmed by their online competitors.
With our FREE Consultation, you’ll know the steps you’ll need to take to compete in this brave new world of Local Search Marketing. Contact us today.