If there’s one form of online marketing that’s emerged in the last few years that you MUST get on board with, it’s video marketing. Read on to learn why video marketing strategies are increasingly necessary for all businesses, large and small.
- Any successful online business revolves around focusing on two metrics- traffic and conversion. Websites that feature online video marketing converts up to 85% more traffic than an equivalent website that doesn’t feature marketing videos (Internet Retailer, April 2010). Would you like to increase your sales 85%?
- You see, your potential clients love to watch online videos. On any given day of December 2010 an average of 88.6 million people watched videos online. Around 90 million people is a significant enough crowd on its own to make YouTube video marketing sound like a sweet deal, and it’s made more impressive by the fact it represents a 32% jump in online video watching from just a year earlier (Comscore, February 2011). Also keep in mind volume- those 88.6 million viewers watched 14 hours of video that month (a 12% increase from the previous year) and 201 videos that month in total (an 8% increase from the previous year).
- These numbers don’t simply represent a horde of bored teenagers- videos are the preferred information medium among many highly influential and powerful people. A study published by Forbes Insight in December of 2010 showed that over half of all senior executives (59% in total) would rather intake information from watching a video than from reading text. The vast majority of all senior executives watch online videos and nearly all of them (80%) have increased the amount of videos they watch compared to a year ago.
- Website visitors love small business video marketing and so does Google and the other top search engines. Getting in good with Google and its ilk is a great way to massively increase your traffic and to take your business to the next level. If you’re able to score high for your keywords with the search engines than you’re going to massively increase your chances of successfully pulling in tons of free traffic. The search engines have collectively decided that video marketing represents the future of the internet and as such they rank websites with online video marketing media far more favorably than websites that only feature text and images. Just how much more favorably will your website rank when you dive into online video marketing? A well optimized website featuring relevant videos is 53 times more likely to hit the front page of search results for their niche than a website without a video on it (Forrester, January 2010).
- Due to the combined preferences of both online visitors and the internet-shaping search engines videos are set to continue to dominate the web in an increasingly big way. Making online videos for your website just keeps getting easier and easier while more and more visitors prefer to consume your website’s information through these videos. The trend towards a predominantly video-based internet is accelerating rapidly- while in 2010 only about 30% of all online traffic revolved around videos, the experts at Cisco estimate that by 2013 an enormous 90% of all online traffic will revolve around watching videos.
