Small business web marketing requires a strategy. Putting up a website and expecting your ideal prospects to automatically visit your site doesn’t work.
What’s your online strategy? Is it to gather leads, provide up-to-date information on your products, services and company, sell goods online or is it to facilitate customer service?
Regardless of what you want your website to do, you may be making the same BIG Mistake that 80 to 90% of small business make when web marketing.
What’s the BIg Mistake?
Not displaying your phone number on every page in a large font, that’s easy to find on the page. The top right header is a perfect spot.
Don’t let your website designer tell you it will interfere with the design or balance of the page. Are you in business to grow sales and profits by attracting new prospects who are interested in what you sell, or in a pretty design, where it’s difficult to find your contact info?
When prospects visit your website they are there for a reason. Most are looking for information, that’s easy to find and read. For those who like what they see, several will take the next step, which is to call your small business. The phone is still one of the fastest and easiest ways to get specific information.
If your contact info is hard to find, or buried at the bottom of the page in a tiny, hard to read font, a majority of interested prospects will simply leave your site, likely never to return. Don’t make the mistake thinking that your web visitors will take the time to navigate their way to find your contact info. Some will, most won’t. The online world is far to competitive to make assumptions. Every prospect who “bails” during the sales process is money lost forever.
Here’s what you need to do now.
Go to your website, is your phone number on every single page? Is it easy to find? Is it legible?
If your phone number is easy to find and on every page, congratulations, you’re part of the small minority who understand that small business web marketing is more than having a pretty website.
If your phone number is difficult to find on your website, make it a priority to get it placed on every page.
Make it easy for prospects to contact you. Lower the barriers. Each step you take driving traffic to your website needs to be thought out. Reduce the friction in the sales process and you’ll likely find your small business web marketing budget producing a much better ROI.
What’s your experience in having to dig for contact information on websites? If your phone number was buried, did you update your site? Let me know by posting a comment below.
