Local Search marketing may be a new term to you, but it’s quickly growing in importance when it comes to promoting your business.
This is especially true in today’s challenging business climate.
There are still lots of prospects out there looking to buy, either from you or a competitor. Knowing this, there are two questions to answer. Who will they find first and do business with? And is that expensive, traditional media you”re using to market, attracting those “ready to buy” prospects?
A big majority of “ready to buy” prospects are using Google, Yahoo and Bing to find the local product or service provider that best matches their needs. If your website can’t be found on page one of the search results, for all intents and purposes, your business doesn’t exist in the opinion of these “ready to buy” prospects.
Consider this: each month in the US alone, over 10 billion unique searches are done online.
Of those searches:
73% of activity online is in one way or another “related to local content.” (Google)
What does this mean for your business? If your website doesn’t show up on page one, you’re missing out on attracting a lot of new customers who are actively looking to buy what you sell.
If your business sells locally, Local Search, also known as geo-targeted search can no longer be ignored.
Your customers and prospects are turning to the web to get the information they need to make a buying decision, before ever stepping inside your business or calling.
Whether it’s buying a pizza, professional services or big ticket items, over 54% of consumers (and business buyers) are
now searching online for the supplier they will ultimately buy from, rather than use traditional media, such as the Yellow
Pages or newspaper ads. They are making up their mind, before you even get a chance to talk to them. The playing field has changed dramatically. Your business website has to engage this new breed of prospect and entice them to do business with you.
The Local Search trend continues to accelerate, and with Mobile Marketing entering the picture (smart phones), your business needs to be proactive in securing a page one listing on the search engines for your local business.
There are two critically important pieces to marketing online. First you need a website that converts prospects into buyers, meaning your website has to provide prospects with a compelling reason or offer to do business with you. Second your website (as part of your automated sales funnel) has to show up on Page 1 of the search results for the keyword phrases your prospects are using in their search for your products and services.
Do these two things right, and the number of new customers you’ll attract with Local Search is phenomenal. The reason, prospects who find you online, are looking to buy, and are much easier to turn into customers than if you continue using traditional advertising and running an ad to appeal to the masses.
Don’t allow your competitors to dominate Page 1 of the Local Search results. If you do, you’re missing out on attracting prospects who have their wallets open and are ready to buy.
To find out how to get your business ranked in the Local Search results contact us today for your FREE consultation
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